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Innovative Service
Mobile
Union’s
sendbycell
international money
remittance service
offers a new on-demand, convenient and cost effective
method of making person-to-person transfers by
international migrants living and
working in UK, Europe and US to their
families back home, using a PC
or
Mobile Phone.

The
service is approved by
UK HMRC and fully
compliant with the latest money transfer
regulations in the EU Payment
Directive.
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Proposition
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Transfer
Channel: PC or Mobile
Phone – offering security,
convenience, and ease of use
compared with current
high-street retail-based
services
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Customer
Value: Low and flat
transaction fee, together with a
highly competitive FX rate,
making regular transfers (as low
as £20) now economically viable
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Payment
Channel: Large number of
reliable and established payment
agents, easily accessed by
recipients in destination
countries

Business Model
Unlike other money transfer
services,
sendbycell
charges a simple all-inclusive flat
transaction fee, along with
competitive FX rates normally
associated with wholesale
transactions.
Same day service is available for
all transfers at no extra cost.
This combination of simplicity,
security, value for money, speed and
convenience is a profound shift in
the way money transfer is currently
offered, and a model that management
believe will be highly disruptive
in the marketplace.
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